Inside Juuri's ESG report 2025
From commitment to action: how and where we're making a real difference
"Sustainability is dead. Long live sustainable business models and strategies. If you want to build a business that is profitable also after our exit, it is imperative to recognise future requirements for sustainable business models and strategies already today. This long-termism is the core of our sustainability."
Tapani Varjas
Partner
Juuri Partners
At Juuri Partners, ESG isn't a category or a filter. It's a way to understand how companies grow and what that growth impacts. We invest in sectors where sustainability and governance are often difficult to define—manufacturing, logistics, materials—but essential to get right. We look at ESG as a practical lens on long-term performance and resilience.
Key figures
Where we stand today
100%
of our portfolio companies are assessed for sustainability and impact to identify value creation opportunities.
20%
Juuri Fund II ranks in the top 20% of funds based on Net Impact ratio.
100%
of team members trained in ESG during last year.
Download the full report
"We are not trying to do everything, but rather to identify the areas where we can create real impact. Each of our portfolio companies is unique and follows its own path, but at the same time, we are working towards standardising our assessment processes to ensure consistency and transparency in how we evaluate progress."
Maiju Saarela
Sustainability Manager
Juuri Partners
This year, we made key advancements in our emissions analysis. By expanding our calculations to include services at the holding company level, we've refined our data processes and gained greater transparency into our environmental impact.
This clarity helps us identify key emission hotspots and prioritise targeted reductions. At the same time, our team has strengthened its expertise in Greenhouse Gas (GHG) inventory practices, positioning us to better support portfolio companies in developing accurate emissions baselines and transitioning to activity-based metrics.
"Sustainability has been an important tool for ownership value creation for Juuri Partners since day one. Juuri has developed sustainability consistently over the years and activity on ESG matters in investee companies has based for three pillars actual, real and pragmatic work together with entrepreneurs."
Samuli Sipilä
Managing Director
Juuri Partners
Our efforts
Sustainability has been at core of Juuri since day one.
A year in practice: three portfolio stories
Alvar Pet
Rooted in sustainability and ready to grow
Alvar Pet stood out to Juuri Partners for its deep commitment to sustainability from day one. The company's proactive approach includes comprehensive carbon footprint tracking, now extended to the Kivuton product range post-acquisition.
One key shift involved moving from paper-based packaging to monomaterial plastic for high-fat pet foods. While this change slightly increased emissions, it cut food waste by improving product durability and shelf life, while supporting recyclability.
Transparency is central to Alvar's operations, with traceable ingredients via QR codes and the innovative Pet Emissions Tracker, helping pet owners make informed, eco-friendly choices. As the company grows, it is deepening its sustainability efforts, with plans for a whistleblowing policy and stronger employee engagement initiatives.
With sustainability woven into every facet of its business, Alvar Pet is set for continued success and leadership in the pet food industry.
Kamrock
Shaping a safer worklife
In the demanding rock crushing industry, where heavy machinery and harsh conditions are the norm, Kamrock has set itself apart with a strong safety culture.
In 2023 and 2024, Kamrock rolled out a structured safety programme, incorporating regular training, clear communication, and strict adherence to protocols like personal protective equipment use. Maintenance teams ensured all tools and infrastructure remained up to standard.
Kamrock has also fostered continuous learning, encouraging employees to report safety observations, which helped identify common pitfalls and drive targeted improvements. As a result, the company's lost time injury frequency rate (LTIFR) dropped significantly, from over 30 incidents in early 2023 to single digits by 2024—and with a goal of zero by March 2025.
For Kamrock, safety is not just about compliance but a cornerstone of long-term resilience.
QOCO
From hangars to handprint
In 2024, QOCO Systems launched its first Double Materiality Assessment to identify the most relevant ESG topics for the business and stakeholders, shaping its future strategy. The process included two workshops—one to analyse the value chain and stakeholder landscape, and the other to assess key impacts, risks, and opportunities, allowing leadership to prioritise actions.
This approach, driven by active leadership engagement, ensured sustainability was embedded in a way that creates long-term value. QOCO then benchmarked the findings against industry standards, including CSRD and SASB, aligning with regulatory expectations.
Looking ahead, QOCO plans to deepen collaboration with customers, particularly in aviation, to drive sustainability and efficiency across the aircraft maintenance lifecycle.
Read full cases in report
PRI assessment report results 2024
We are continuously improving our sustainability practices. Our latest PRI report demonstrates strong ESG advancements, with notable improvements in Confidence Building Measures.
Policy governance and strategy
★★★★★
Direct - Private equity
★★★★★
Confidence building measures
★★★★★
75
89
100
69
85
60
◼2023
◼2024
◼PRI Median
"Political tides may shift, but Juuri Partners stands rooted in the Nordic ethos of sustainability. Since 2015, we've proven that long-term resilience isn't achieved through noise, but through clarity of purpose: aligning financial performance with lasting environmental and social impact. In a world of uncertainty, we invest in what endures."
Antti Antikainen
Investment Manager
Juuri Partners
Contact us
Interested in hearing more?
Maiju Saarela
Sustainability Manager
Juuri Partners
+358 40 515 4297
maiju.saarela@juuripartners.fiAddress
Keskuskatu 5 B, 5th floor
00100 Helsinki